NUTRI-SCORE

A label telling you if the product is good for you or not. Or somewhere in between. Basically. The longer answer: Nutri-Score is an established international, research-based, nutritional label, endorsed by the EU and the WHO. Nutri-Score converts the nutritional value of products into a logical traffic light rating system, from green to red, A to E, where A is the healthiest and E is the least healthy.

We know you want to know things (as in literally that is—we asked 11 000 people and the answer was pretty clear; you want labeling and guidance) so we implemented Nurti-Score on all our products.

• Nutri-Score is proven successful in countries where it has been implemented—both among consumers and producers.
• 57% have changed one or more purchasing habits since Nutri-Score was introduced1).
• One in three has made lasting changes in certain eating habits1).

Guidance for better choices. That’s why.

1) https://www.picadeli.com/en/vegocracyreport

We know that a label—regardless of which one—leads to more conscious choices than if there is no label.

According to a survey carried out on behalf of the French public health authority in September 2020, a full 93% of the French population stated that they felt that labeling was useful in understanding the nutritional value of products.

The majority (57%) of those familiar with Nutri-Score said they had changed one or more shopping habits since its introduction and one in three say they have made lasting changes.

Healthy food is defined by us as Nutri-Score A or B. We aim for reaching an average of Nutri-Score B in our total sales for all products in 2023.

We offer a wide range of products because it's kinda our thing. Freedom of choice etc. you know. Most products are Nutri-Score A or B (and we are improving the ones that are Nutri-Score C and D).

If you mix products with Nutriscore A/B and Nutri-Score C/D, your salad will still be healthy, probably as a full meal in total Nutri-Score A or B.

It simplifies and nudges people to make conscious and healthier choices.

Nutri-Score is always calculated per 100g, just like all nutritional calculations. Now take a deep breath and see what parameters it takes into account. Ready? Here we go: energy (KJ), sugar, salt, saturated fat, protein, fibre, amount of vegetables, legumes, fruit, berries, seeds, nuts, rapeseed oil, walnut oil and olive oil. Want to know more? Deep dive into it here:

Neardy documents of rationals and calculations

Well, you can't (unless you have a habit of carrying around a scale). But here's a quick guide: start with lots of greens in different colours. Power up with some protein—plant-based why don't you—add some pasta or grains and top off with your favourite dressings and toppings.

The math would be something like; 50% salad and veggies, 20% protein, 20% carbs, 10 % toppings and dressing. There you go, a typical healthy Nutri-Score A or B meal!

Nudging as a method is about influencing the behavior of individuals in the desired direction - without a stick or carrot. You also don't add or remove choices, instead, the choice situation is arranged so that it becomes easy to do the right thing with a friendly push in the right direction.

Nutri-Score includes all types of products, unlike many other labels that are only in certain segments. Thanks to the pedagogical traffic light rating system, the total proven nudging effect is much higher compared to other labels that only exist on healthy products.

The algorithms behind not only guide consumers, they also help food companies and restaurants to tweak products and recipes towards healthier versions, which has proven to move the total food offering to more healthy options.

Great!! Check this out: Neardy documents of rationals and calculations

(and if you still have questions, please call our sustainability number +46 31886488)